Bachelor of Arts (Honours)
Programme Code: BN_DDMED_B
Mode of Delivery:Full Time
No. of Semesters:2
NFQ Level:8
Institute Code:TU987
Department:Creative Digital Media
Programme Extra Information:(Pre TU Dublin Code – BN413)

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1Knowledge - Breadth
 (a)During the course of the programme, the student will be specifically exposed to the working of the Digital Media Industry. They will see current work done by practitioners in the field, each instance appropriate to their stage of learning. The student will thereby gain a substantial knowledge of the breadth of contemporary digital media work, and its application and acceptance in the wider society. Within the programme structure, the student will acquire a sophisticated understanding of the range of concepts that underpin both the practical technologies and skills and the theoretical aspects of Digital Media systems and design. This will include the following examples: (b) They will learn and be able to demonstrate understanding of the technologies and the systems underpinning their use for generating digital media assets and combining with appropriate delivery platforms to create Digital Media systems. (c) The graduate will also be able to assess and critique the influence of new and specifically Digital Media on our society and culture, understanding it both as part of our societal discourse and an instrument for that discourse which affects how it is carried out. (d) Manage and apply the design process in the development of a Digital Media artefact. In particular, define a project and manage a planned implementation of a design, utilising the resources necessary, within a realistic time scale. (e) They will learn and be able to demonstrate knowledge of the legal and ethical issues around the delivery of media content, including materiel that may have been developed by others and the impact any content may have on sections of society.
 (b)In the context of the situations encountered in the Digital Media field, they will be able to: (g) Implement a design solution within a specified time frame, taking account of safety, ethical, environmental and risk assessment issues. (h) Manage the planning and budgeting of tasks and resources; and manage continuous quality improvement, including development and training of personnel. (i) Recognise the need for research in order to employ new ICT solutions, or advance the state of knowledge. (j) Present project reports which include data collections, analysis and critical discussion of the outcome
PO2Knowledge - Kind
 (a)On successful completion of the programme the graduate will demonstrate a depth of knowledge and understanding of current best practice in the specialised areas studied on the course. They will be made aware of the boundaries of their existing knowledge and the need to continuously improve their knowledge, skill and competence in order to be at the forefront of Digital media as an area of study. This will be achieved by integrating individual and group reflective analysis into each of the programme modules as the programme is delivered. The graduate must also be capable of integrating the knowledge gained from the thematic areas outlined above, including balancing the sometimes competing demands of the three criteria, in any particular body of work. Many of the modules in the programme will be portfolio based; the student will be creating, developing and manipulating media assets, and will develop a portfolio of work in each year. Finally this skill of integration will be instilled in the project modules, in the second and fourth year. The students will work will be judged by both technical and aesthetic criteria, and in the final year of the honours degree they will also be judged on a thesis written in tandem with their project. Further areas of knowledge are noted here: (b) The successful graduate will also be able to demonstrate strategic technical knowledge, critical skills, abilities, and attitudes to be effective in a future changing world. (c) They should be adaptable, flexible, and confident graduates who can deal effectively with change and fit rapidly into the workplace. (d) They will possess a detailed knowledge on which to build in this era of life-long learning, and demonstrate the critical skills to identify knowledge gaps and fill them through effectively targeted continuing profession development. (e) As they progress through the course the student will study and learn the inherent assumptions involved in the design criteria used in the media in general and Digital Media in particular, and the range of applicability of specific design principles, together with their potential for development. (f) The graduate should be able to argue the need for, and apply the critical understanding of application of Universal Design principles in a world of increasing diversity. They should be able to argue and demonstrate that this is no longer a ‘first design for typical users” and then ‘adapt for users with special needs’ world, but rather from the first stages of a project to design for the widest practically possible range of users. (g) The successful graduate will also be able to evaluate software and hardware used in the construction of digital media assets and their distribution for their advantages and limitations and their range of applicability, and to keep abreast of current usages and standards in the industry, including the new technologies shaping the evolution of Digital Media and their interaction with traditional media forms. (h) They will be able to describe and apply knowledge and understanding of a wide range of topics used for the development of Digital Media assets, including the capture of sound, still images and video and their manipulation in the digital realm, the synthesis of audio content, the development and manipulation of 3D images and environments and animation. (i) They will have a substantial knowledge of intellectual property issues, and be able to argue the applicability of such knowledge to specific real world situations.
PO3Skill - Range
 (a)For a student to complete this academic programme successfully, they must clearly master the skills acquired in the four themes of the programme outlined above; Professional Practice and Personal Development, Design & Content, Digital Media for the Web Technology Skills. (b) Demonstrate mastery of a complex and specialised area of skills and tools; use and modify advanced skills and tools to conduct closely guided research, professional or advanced technical activity For a student to complete this academic programme successfully, they must clearly master the skills acquired in the four themes of the programme outlined above; Professional Practice and Personal Development Design & Content Digital Media for the Web Technology Skills (c) Throughout the course students will be required to complete research tasks. Both through coursework assignments and in the terminal examinations, students must display an ability to conduct critical evaluation in all modules, to formulate opinions and solutions and the academic ability to present such material using formal research methodologies. The teaching and learning methodologies will include emphasis of a holistic, practical problem-based approach where students will be expected to demonstrate an understanding of the significance of self-reflective practice. The successful graduate will also be able to: (d) Be able to harness their own creativity and enhance and develop the creativity of others. (e) Assess and critique the influence of new and specifically Digital Media on our society and culture, understanding it both as part of our societal discourse and an instrument for that discourse which affects how it is carried out. (f) Analyse and present the ethical issues, along with any likely social impact, associated with a particular brief, in their own professional practice and that of others. (g) Select and use an appropriate technology to meet a stated need in a customer brief, in particular, specify the ICT demands appropriate for Digital Media projects. (h) Incorporate business considerations into design solutions. (i) Undertake appropriate research to develop Digital Media solutions, in particular to advance their state of knowledge. (j) Identify, classify and describe digital media systems. (k) Make observations of product performance and from this, communicate recommendations to both technical and non-technical personnel. (l) Design and implement usable websites. (m) Construct 2D and 3D animations (n) Generate digital objects, such as images, video, audio and animations of a high aesthetic quality. (o) Use appropriate software to create and edit digital assets. (p) Operate digital cameras and obtain optimal exposures in a number of difficult situations such as low light conditions (q) Deal with a variety of compression formats taking into account specific requirements as regards quality, file size and tonal range; (r) Identify unwanted digital anomalies and use industry standard tools and technologies to remove same.
PO4Skill - Selectivity
 (a)Working in the Digital Media Industry will require a graduate of this programme to be able to critically analyse client design requirements, technical specifications and limitations and the consequential impact on proposed projects. Therefore, graduates must have a capacity to exercise appropriate judgement in many areas. On successful completion of the programme students will have developed the ability of critical analysis and will exhibit the conceptual and practical ability to tackle cross-functional, multi-functional and specialist Digital Media decision making in a coherent and logical manner. In so doing the student will be able to apply cognitive skills of critical thinking, synthesis, and professional judgement. This will include the following points. (b) The graduate should have the ability to decide between competing technologies, including in situations of limited means. More generally, they will be able to analyse quantitative and qualitative information on a variety of areas pertaining to planning and decision making processes. Case studies in industry related modules will have shown the students the variety and range of challenges facing the Industry today, and they will have taken from this the need for decision making in contexts of incomplete information. (c) They should be able to assess the feasibility of customer requirements, in terms of product, cost and time-scale, being met. Within this context, they will be able to develop a solution from an idea. (d) The graduate will have acquired a thorough knowledge of product lifecycle and development, project management and related topics sufficient to prepare project specifications and to overcome potential impediments to good design solutions to client problems. (e) The graduates of this course should be aware of business and commercial opportunities as they come to light, and may choose to develop and launch their own enterprises, as an alternative to working within larger concerns and Multinational corporations. They will therefore carry a significant knowledge of Entrepreneurships and Intra-preneurship. (f) A graduate working in the Industry must effectively respond to current practice and policy issues relevant to intellectual property issues, the current social and legal concerns of our wider society concerning the Internet and other media.
PO5Competence - Context
 (a)The graduates of the proposed programme will demonstrate competencies in a number of key areas concerning Life-Long Learning. They will be capable of: (b) Locating information in discipline specific resources, evaluating that information, and synthesising it to demonstrate responsibility for his / her learning. (c) Analysing communication, identifying the key argument or rhetorical structure (whether tacit or explicit), and evaluating it through reinterpretation. (d) Recognising and analysing problems and developing and implementing research plans to diagnose and resolve those problems. (e) Taking a global view of a given question and applying interdisciplinary knowledge and skills to develop and organise resources needed to solve real-world problems. (f) The individual Final Year Project requires students must choose the appropriate skill sets to conduct research, apply critical evaluation and formulate relevant opinions and solutions. To complete these projects students must draw on the technical, design, planning and organisational skills gained during this programme.
PO6Competence - Role
 (a)Graduates who have successfully completed the Bachelor of Arts (honours) in Creative Digital Media will have the competency to accept accountability for determining and achieving personal and/or group outcomes. They will demonstrate the capacity to take significant responsibility and supervision for the work of others in specialised areas of work or study. These learning outcomes will be measured by the abilities outlined here. (b) They will demonstrate responsibility for establishing goals in the development of complex Digital Media artefacts in response to client briefs, as part of a wider acceptance of the need for the highest standards of professional practice. (c) They will facilitate environments where they themselves and other team members can tap into their creative sources and energy, thus stimulating the production of dynamic and vibrant solutions to briefs, and contributing to the dynamism of the Digital Media Industry. This will be possible by replying on clear articulation of ideas and presentation to peer groups and other colleagues. (d) They will be able to facilitate effective group performance in the workplace at individual and team levels, including the organisational, legal and policy contexts. This will be achieved by the development of their interpersonal skills and communication abilities as outlined in previous sections. These skills will allow them to provide responsible direction to themselves and their colleagues through intelligent risk-taking and insightful attention to human perceptions and resources. (e) They will show leadership in multi-disciplinary group processes, strategic planning, 21 cohesive teamwork, and conflict resolution in a personal and professional context; a vital part of this will be their ability to behave professionally and be aware of the responsibilities associated with working in and contributing to a multi-disciplinary team. (f) Finally they will demonstrate a comprehensive understanding of working in partnership while at the same time synthesizing skills necessary for critical thinking and self-reflection.
PO7Competence - Learning to Learn
 (a)Over the course of the programme students will be required to take ownership for their course work and behaviour. A learning culture of academic integrity and high ethical standards is cultivated and promoted. The inclusion of research methods at several points in the later stages of the programme will allow students to appreciate the specific tasks involved in, and the inherent challenges encountered during business research. This subject will also develop a solid appreciation and practical understanding of quantitative and qualitative business research methods and designs. Graduates will be able to apply course concepts and frameworks in designing and enacting business research activities, and be able to collate, analyse and present findings in a form to facilitate reflective evaluation, and decision-making. (b) To successfully complete the programme a student will have to demonstrate effective self-management in terms of time, planning and behaviour, motivation, personal initiative and enterprise, ethical standards and professionalism. (c) They will have to cultivate an appetite for reflective, adaptive and collaborative learning and the ability to cope with a range of learning challenges and scenarios. This will lead them to identify gaps in personal knowledge, understanding and skills and identify appropriate means, in particular independent research, to gain these attributes. (d) They will accept responsibly for and learn from unsuccessful outcomes in their working life, and take on responsibility for addressing gaps in their own knowledge, thus increasing their ability to adapt to change. (e) They should acquire a holistic view of the Digital Media Industry as an intellectual environment and as an industry, derived from a variety of learning sources and formats including independent study and guided learning.
PO8Competence - Insight
 (a)Demonstrate an awareness of the interests of a wide variety of stakeholders in the Digital media industry. (b) Understand the need to perform ethically and in a socially conscious manner in the fulfilment of their responsibilities as part of this industry. (c) Form a view and contribute to the development of the role of Digital Media in the wider society. (d) Appreciate the limitations of their own knowledge, skills and competence. (e) Graduates of the programme will demonstrate a range of interpersonal skills, and adaptive capabilities thus enabling them to thrive in the fluidity and dynamism of the modern, evolving, Digital Media environment. They will also exhibit self awareness, and an openness and sensitivity to diversity in terms of people, cultures, and management issues. (f) The technical oriented subjects will enable students to engage in independent research which must integrate the concepts and issues from a number of inter-related areas. The project modules, the semester of work experience and other work-related modules ensure that students understand the stakeholders and communities associated with the Digital Media industry and are also able to manage the environment and relationships encountered in working in this industry.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
DMED H4012 Final Year Project (Phase 1)
DMED H4016 Critical Theory
DMED H4025 Creative Practice
DMED H4026 Professional Digital Video
DMED H4027 Application Design & Development

Stage 1 / Semester 2

Module Code Module Title
DMED H4022 Advanced Post Production
DMED H4024 Final Year Project (Phase 2)
DMED H4028 User Experience Design
DMED H4029 Culture, Media and Technology