Awards
Minor Award - Arts
Programme Code: BN_BDMKT_XDE
 
Mode of Delivery:Part Time
  
No. of Semesters:2
NFQ Level:6
Programme Credits:60
Institute Code:BN772
Department:Business
 

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1Knowledge - Breadth
PO2Knowledge - Kind
PO3Skill - Range
PO4Skill - Selectivity
PO5Competence - Context
PO6Competence - Role
PO7Competence - Learning to Learn
PO8Competence - Insight
 

Semester Schedules

Stage 1 / Semester 1
Mandatory
Module Code Module Title
DMKT H1017 Digital Media for Marketing ( Part 1 of 2 )
DMKT H1012 Fundamentals of Marketing 1
BSIT H1023 Exploring Web Design
DMED H1012 Personal Development
DMKT H1019 Digital Enterprise

Stage 1 / Semester 2
Mandatory
Module Code Module Title
DMKT H1014 Social Media for Business
DMKT H1018 Introduction to Writing for Marketing
DMKT H2017 Online Advertising
DMKT H2018 Public Relations
DMKT H1017 Digital Media for Marketing ( Part 2 of 2 )
Elective
Module Code Module Title
DMKT H1015 Marketing Information Management