Short Title:Social Psychology
Full Title:Social Psychology
Module Code:APSS H2024
ECTS credits: 5
NFQ Level:6
Module Delivered in 2 programme(s)
Module Contributor:Lavinia McLean
Module Description:In this module the student will be introduced to key issues and debates in social psychology. The module will focus on social cognition and social perception and the potential biases that may occur in these processes. The key themes to be applied include aggression, prosocial behaviour and social influence. The social psychological theory will be applied to social care settings and practice with a view to identifying the impact if others on our behaviour.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Identify the factors which impact on social cognition and social perception. ­
  2. ­Discuss theories of attitude development, stereotyping and associated social behaviours.­
  3. Compare situational and personal factors that impact on aggression and pro social behaviour ­
  4. Explain the processes of conformity, obediance and the development of social norms
  5. Identify the relevance of key social psychology themes to social care practice

Module Content & Assessment

Indicative Content
Introduction to social psychology
Research methods Correlation, Experimental, Cross sectional methodology ­ Ethical issues in social psychological research  Current issues and debates in social psychology
Social cognition
­ Functions of schemata. ­ Cognitive scripts and prototypes Prejudice and discrimination ­ Heuristics ­ Cultural determinants of schemas and stereotypes. Biases and links to practice settings
Social perception
Attributional process ­ Attributional biases ­ Culture and attribution Perception of self (e.g. actual self, ideal self) ­ Self and attribution (e.g. cause and control) ­ Self-esteem ­ Culture and self Social identity theory (e.g. Tajfel and Turner’s theory)
Attitudes development
Attitudes ­ The formation of attitudes ­ Attitude change Cognitive Dissonance Persuasion
Affiliation ­
Affiliation ­ Social networks, friendships, theories of love ­ Theories of interpersonal attraction ­ Cultural differences in attraction and interpersonal relationships
Pro-social behaviour
­ Theories to explain helping behaviour ­ Factors influencing pro-social behaviour (bystander effects) ­ Altruism - Empathy
Aggression and Conflict
­ Biological, Drive Theories, Social learning , General Aggression Model. ­ Factors influencing aggression (e.g. individual differences, personality, environment) ­ Bullying ­ Dealing with aggression
Social Influence
Conformity, social roles and Obediance. Classical and recent research. How to develop and reduce this influence. Link to social care settings and working with others.
Indicative Assessment Breakdown%
Course Work Assessment %30.00%
Final Exam Assessment %70.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project n/a 1,3 30.00 n/a
Final Exam Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,3,4,5 70.00 End-of-Semester
Indicative Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
100% Exam

ITB reserves the right to alter the nature and timings of assessment


Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 30.00
Every Week 15.00
Every Week 55.00
Recommended Book Resources
  • Baron, R. , Branscombe, N. & Byrne, D 2008, Social Psychology, 12th Ed., Pearson Boston
  • Aronson, E., Wilson, T. and Akert, R. 2007, Social Psychology, 6th Ed., Prentice Hall New Jersey
  • Myers, D. 2007, Social Psychology, 8th Ed., McGraw Hill Boston
  • Smith, J. R. & Haslam, A. 2012, Social Psychology: Revisiting The Classical Studies, Sage London
  • Buunk, A. & Van Vugt, M 2007, Applying Social Psychology: From problems to solutions, Sage London
Recommended Article/Paper Resources
  • McLean & Griffiths 2013, The psychological effects of videogames, Aloma, 13, 1, 119
  • Reicher & Haslam 2006, Rethinking the psychology of tyranny:, British Journal of Social Psychology, 45, 1
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 4 Elective
BN_BDMKT_7 Bachelor of Arts in Digital Marketing 4 Elective