Short Title:Applied Media Studies in Business
Full Title:Applied Media Studies in Business
Module Code:BSST H1028
 
ECTS credits: 5
NFQ Level:6
Module Delivered in 7 programme(s)
Module Contributor:Sheila Coyle
Module Description:This module aims to investigate the impact of new media on social and business activities, to explore the economic, social and cultural processes implicated in the production, regulation, and consumption of media forms, to assess the role of digital and other technologies in the production, distribution and reception of media forms.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Describe the role of the media in business activity.
  2. Discuss the role of ideology and discourse in the production of news and other media communications.
  3. Outline the size and nature of the media industries and summarise recent developments in these industries.
  4. Demonstrate an understanding of the power of the media and the responsibilities associated with the same.
 

Module Content & Assessment

Indicative Content
The Death of Distance
The media and modernity, how the communications revolution is changing our lives, the impact of electronic media on social behaviour & culture, globalisation
The Languages and Conventions of Media: Semiotics
Content, representation and stereotypes, ideologies and discourses, realism in the media
Media industries
Local, national, regional and global dimensions, the print media, the broadcast media, the music & film industries, case studies, regulation and media policy
Marketing and Advertising through the Media
The marketing communication mix, targeting the audience, product placement
Indicative Assessment Breakdown%
Course Work Assessment %40.00%
Final Exam Assessment %60.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Other Individual case study 1 10.00 Week 6
Project Group project 2,3 20.00 Week 11
Presentation Group presentation of project 4 10.00 Week 12
Final Exam Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4 60.00 End-of-Semester
Indicative Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
This repeat examination is worth 100%.

ITB reserves the right to alter the nature and timings of assessment

 

Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 3.00
Every Week 1.00
Every Week 2.66
Resources
Recommended Book Resources
  • Branston, G. and Stafford, R. 2010, The Media Student's Book, Routledge London
Supplementary Book Resources
  • Shaw, H. 2005, Irish Media Directory and Guide, Gill & Macmillan Dublin
Recommended Article/Paper Resources
  • Journal of Popular Film and TV
  • Journal of New Media and Society
  • Journal of Television and New Media
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 2 Elective
BN_BDMKT_7 Bachelor of Arts in Digital Marketing 2 Elective
BN_BACFN_8 Bachelor of Business (Honours) in Accounting & Finance [240 ECTS credits] 2 Elective
BN_BBSST_8 Bachelor of Business (Honours) [240 ECTS credits] 2 Elective
BN_BACFN_7 Bachelor of Business in Accounting & Finance [180 ECTS credits] 2 Elective
BN_BBSST_7 Bachelor of Business [180 ECTS credits] 2 Elective
BN_BBSST_C Higher Certificate in Business [120 ECTS credits] 2 Elective