Short Title:Business Strategy
Full Title:Business Strategy
Module Code:ACFN H4023
ECTS credits: 5
NFQ Level:8
Module Delivered in 7 programme(s)
Module Contributor:Liam Bolger
Module Description:Module Aims: To develop an in-depth comprehension of corporate activity and of organisational and business development. To develop the student's ability to analyse, interpret, evaluate, synthesize and communicate business knowledge. To develop a range of conceptual and analytical strategic management skills that may be applied to company decision-making. To encourage students to see change as an intrinsic part of the business environment and improve their capacity to deal with it. Tp develop the student's critical thinking ability, critical self-reflection and synthesizing skills in order to effectively apply strategic analysis, strategic choice and stregic implementation processes.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Critically analyse, synthesize and evaluate a company's business policy.
  2. Use a comprehensive set of managerial skills, tools and approaches in order to harmoniously maximise the contributions of an organisation's diverse functions.
  3. Apply the concepts of context, content and process to the design of strategic decision making.
  4. Formulate a strategy for a company that integrates the various diverse disciplines in a way that is both creative and disciplined.
  5. Effectively use their disciplinary knowledge, disciplinary skills, workplace awareness and generic core skills and abilities to work effectively and efficiently in teams.

Module Content & Assessment

Indicative Content
The Business Process
The Nature of Strategy. Levels Of Strategy. The Challenges of Business Strategy.
Analysing the Business Environment
The Macro-Environment and Key Drivers of Change. PESTEL Analysis. Industries and Sectors, Porters Five Forces Model. The Dynamics of Competition. Analysing the Company and its Markets. Strategic Group Analysis.
Strategic Capability
The Roots of Strategic Capability, Critical Success Factors, Resources, Competencies, Unique Resources and Core Competencies. Value Chain and Value Network Analysis. Benchmarking. SWOT Analysis.
Business Level Strategy
Bases of Competitive Advantage. The Strategy Clock. Game Theory.
Strategic Directions and Corporate Level Strategy
Strategic Directions; Market Penetration, Consolidation, Product Development, Market Development, Diversification. Related and Unrelated Diversification. Value Creation and the Role of the Corporate Parent. Portfolio Matrices; Growth/Share Marrix and the Directional Policy Matrix.
Strategy Methods and Evaluation
Methods of Pursuing Strategies; Organic Development, Mergers and Acquisitions, Strategic Alliances. Strategy Evaluation; Suitability, Acceptability, Feasibility. Financial Information Analysis.
Indicative Assessment Breakdown%
Course Work Assessment %20.00%
Final Exam Assessment %80.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
In-class test In-Class Test 1,2,3,4 20.00 Week 9
Final Exam Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5 80.00 End-of-Semester
Indicative Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

ITB reserves the right to alter the nature and timings of assessment


Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 2.00
Every Week 1.00
Every Week 3.00
Recommended Book Resources
  • G. Johnson, K. Scholes, K. Whittington, R. Angwin and P. Regar 2014, Exploring Strategy (Text Only), 10th Edition Ed., Pearson [ISBN: 9781292002552]
  • James Cunningham, Brian Harney 2012, Strategy and Strategists, 1st Edition Ed., Oxford University Press, USA [ISBN: 9780199219711]
Supplementary Book Resources
  • D. Ball, M. Geringer, M. Minor and J. McNett 2012, International Business: The Challenge of Global Competition, 13th Edition Ed., McGraw-Hill Irwin [ISBN: 9780077140878]
  • Gerry Gallagher, Corporate Strategy for Irish Companies, Second Edition Ed., The Institute of Chartered Accountants in Ireland
  • Fred David 2013, Strategic Management - Concepts and Cases, 14th Edition Ed., Pearson [ISBN: 9780273767480]
  • B. De Wit and R. Meyer 2014, Strategy: An International Perspective, 5th Edition Ed., Cengage Learning [ISBN: 9781408082676]
  • Edited by David O. Faulkner and Andrew Campbell 2003, The Oxford Handbook of Strategy - Volume 1: A Strategic Overview and Competitive Strategy, Oxford University Press [ISBN: 0199248648]
  • Edited by David O. Faulkner and Andrew Campbell 2003, The Oxford Handbook of Strategy - Volume 2: Corporate Strategy, Oxford University Press [ISBN: 0199248648]
  • R. M. Grant 2013, Contemporary Strategy Analysis, 8th Edition Ed., John Wiley & Sons Ltd. [ISBN: 9781119941880]
  • C.W. Hill, G. R. Jones and M. A. Schilling 2015, Strategic Management: An Integrated Approach, 11th Edition Ed., Cengage Learning [ISBN: 9781285184487]
  • Robert S. Kaplan, David P. Norton 1996, The Balanced Scorecard, Harvard Business School Press Boston, Mass. [ISBN: 0875846513]
  • A.A. Thompson, M.A. Peteraf, J. Gamble, A.J. Strickland, A. James and C. Sutton 2013, Crafting and executing Strategy: The Quest for Competitive Advantage, McGraw-Hill Irwin [ISBN: 9780077137236]
  • T. Wheelen, J.D. Hunger, A. Hoffman and C. Bamford 2015, Strategic Management and Business Policy: Globalisation, Innovation and Sustainability. Global Edition, 14th Edition Ed., Pearson [ISBN: 9781292060811]
  • J. Wild and K. Wild 2014, International Business. Global Edition, 7th Edition Ed., Pearson [ISBN: 9780273786979]
Recommended Article/Paper Resources
  • Academy of Management Journal
  • Business Strategy Review: London Business School
  • ESRI - Quarterly Economic Commentary
  • Harvard Business Review
  • Journal of Management Development
  • Journal of Management Studies
  • Strategic Change
  • Strategic Management Journal
  • Wall Street Journal
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 8 Elective
BN_BACFN_8 Bachelor of Business (Honours) in Accounting & Finance [240 ECTS credits] 8 Mandatory
BN_BACFN_B Bachelor of Business (Honours) in Accounting & Finance [Add on 60 ECTS credits] 2 Mandatory
BN_BBSIT_8 Bachelor of Business (Honours) in Information Technology [240 ECTS credits] 8 Elective
BN_BBSIT_B Bachelor of Business (Honours) in Information Technology [Add on 60 ECTS credits] 2 Elective
BN_BINTL_8 Bachelor of Business (Honours) in International Business [240 ECTS credits] 8 Mandatory
BN_BINTL_B Bachelor of Business (Honours) in International Business [Add on 60 ECTS credits] 2 Mandatory