Short Title:Strategic Management 1
Full Title:Strategic Management 1
Module Code:BSST H4011
ECTS credits: 5
NFQ Level:8
Module Delivered in 3 programme(s)
Module Contributor:Liam Bolger
Module Description:Module Aims: - To develop an in-depth comprehension of corporate activity and of organisational and strategic development. - To develop the learner’s ability to analyse, interpret, evaluate, synthesize and communicate business knowledge. - To provide the learner with a comprehensive understanding of the role played by organisational culture in shaping strategy and structural implementation. - To develop the learner’s critical thinking ability, critical self-reflection and synthesizing skills in order to effectively apply strategic analysis, strategic choice and strategic implementation processes.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Critically analyse, synthesize and evaluate a company’s business policy
  2. Have developed a comprehensive set of managerial skills, tools and approaches in order to harmoniously maximise the contributions of an organisation’s diverse functions
  3. Apply the concepts of context, content and process to the design of strategic decision activity.
  4. Be capable of formulating a strategy for a company that integrates the diverse disciplines in a way that is both creative and disciplined

Module Content & Assessment

Indicative Content
The Strategic Management Process
The Nature of Strategy. Levels of Strategy. Components of Strategic Management. Strategic Management in Different Contexts:- Small Business Context, The Multinational Corporation, Manufacturing and Service Organisations, Strategy in the Public Sector. The Challenges of Strategic Management.
Stakeholders and the Corporate Mission
Developing a Strategic Vision and Mission. Corporate Governance and Strategy. Establishing Objectives.
Analysing the Busines Environment
Analysing Industry Structure. The Economic, Political, Technological, Socio-Cultural & Legal Environments. Key Drivers of Change. The Impact of Globalisation. Industries and Sectors: Porters Five Forces Model, The Dynamics of Competition. Analysing the Company and its Markets: Strategic Groups, Market Segments, Opportunities and Threats.
Analysing Internal Resources
The Roots of Strategic Capability. Critical Success Factors. Resources, Competencies, Core Competencies and Dynamic Capabilities. Benchmarking. Strategic Cost and Value Chain Analysis. SWOT Analysis. Knowledge Creation Processes. The Durability of Competitive Advantage.
The Nature Of Strategic Decision-Making
Content, Context and Process Issues Associated with Strategic Decision Making. Individual and Group Participation in Strategic Decisions
Business Level Strategy
Customer Needs and Product Differentiation. Achieving Superior Efficiency, Quality, Innovation, Customer Service.
Corporate Governance
The Importance of Corporate Governance. The Governance Chain. The Different Corporate Governance Arrangement in Different Countries.
Business Ethics and Social Responsibility
The Ethical Stance. Corporate Social Responsibility.
The Cultural Context
National and Regional Cultures. The Organisational Field. Organisational Culture. The Cultural Web. The Challenge of Cultural Diversity. Managing in a Global Environment.
Indicative Assessment Breakdown%
Course Work Assessment %20.00%
Final Exam Assessment %80.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Performance Evaluation In Class Test 1,2,3,4 20.00 Week 10
Final Exam Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4 80.00 End-of-Semester
Indicative Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
There will not be any repeat continuous assessments. The marks for any student doing a repeat examination (Second Sitting) will be based on the repeat examination performance only. Any continuous assessment marks will be disregarded.

ITB reserves the right to alter the nature and timings of assessment


Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 2.00
Every Week 1.00
Every Week 3.00
Recommended Book Resources
  • G. Johnson, K. Scholes, R. Whittington, D. Angwin and P. Regar 2014, Exploring Strategy, 10th Edition Ed., Pearson [ISBN: 9781292002552]
Supplementary Book Resources
  • James Cunningham, Brian Harney 2012, Strategy and Strategists, Oxford University Press, USA [ISBN: 9780199219711]
  • Coyle Brian 2012, ICSA Study Text in Corporate Governance, ICSA Publishing Ltd [ISBN: 9781860724978]
  • J.D. Daniels, L.H. Baugh, and D. P. Sullivan 2015, International Business: Environments and Operations, 15th Edition Ed., Pearson [ISBN: 9781292016795]
  • Fred David 2013, Strategic Management Concepts & Cases, 14th Edition Ed., Pearson [ISBN: 9780273767480]
  • B. De Wit and R. Meyer 2014, Strategy; An International Perspective, 5th Edition Ed., Cengage Learning [ISBN: 9781408082676]
  • Edited by David O. Faulkner and Andrew Campbell 2003, The Oxford Handbook of Strategy - Volume 1: A Strategic Overview and Competitive Strategy, Oxford University Press [ISBN: 0199248648]
  • Edited by David O. Faulkner and Andrew Campbell 2003, The Oxford Handbook of Strategy - Volume 2: Corporate Strategy, Oxford University Press [ISBN: 0199248648]
  • Robert S. Kaplan, David P. Norton 1996, The Balanced Scorecard, Harvard Business School Press Boston, Mass. [ISBN: 0875846513]
  • Gerry Gallagher 2011, Corporate Strategy for Irish Companies, 2nd Edition Ed., Chartered Accountants Ireland [ISBN: 9781907214653]
  • R. M. Grant 2013, Contemporary Strategy Analysis, 8th Edition Ed., John Wiley & Sons Ltd. [ISBN: 9781119941880]
  • C.W.L. Hill 2014, International Business: Competing in the Global Marketplace, 10th Edition Ed., McGraw-Hill [ISBN: 9780077163587]
  • C.W. Hill, G. R. Jones and M.A. Schilling 2015, Strategic Management: An Integrated Approach, 11th Edition Ed., Cengage Learning [ISBN: 9781285184487]
  • T. Wheelen, J.D. Hunger, A. Hoffman and C. Bamford 2015, Strategic Management and Business Policy: Globalisation, Innovation and Sustainability. Global Edition, 14th Edition Ed., Pearson [ISBN: 9781292060811]
  • J. Wild and K. Wild 2014, International Business. Global Edition, 7th Edition Ed., Pearson [ISBN: 9780273786979]
Recommended Article/Paper Resources
  • Academy of Management Journal
  • Administration: Journal of the Institute of Public Adminstration in Ireland
  • British Journal Of Management
  • ESRI Quarterly Economic Commentary
  • European Business Review
  • European Management Journal
  • Harvard Business Review
  • Human Relations
  • International Journal of Management and Organization
  • Journal of Business Ethics
  • Journal of Change Management
  • Journal of Management
  • Journal of Management Development
  • Journal of Management Studies
  • Leadership and Organisation Development Journal
  • Management Science
  • Marketing Research
  • MIT Sloan Management Review
  • Organization Science
  • Public Management Review
  • Stratecic Change
  • Strategic Management Journal
  • Supply Chain Management
  • The International Journal of Service Quality Management
  • Wall Street Journal
Other Resources
  • CSO
  • Forfas
  • Fortune 500
  • Enterprise Irleand
  • IDA
  • Business Incubator

Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 7 Elective
BN_BBSST_8 Bachelor of Business (Honours) [240 ECTS credits] 7 Mandatory
BN_BBSST_B Bachelor of Business (Honours)[Add on 60 ECTS credits] 1 Mandatory