Short Title:Strategic Management 2
Full Title:Strategic Management 2
Module Code:BSST H4021
ECTS credits: 5
NFQ Level:8
Module Delivered in 3 programme(s)
Module Contributor:Liam Bolger
Module Description:Module Aims: - To develop the learner’s ability to analyse, interpret, evaluate, synthesize and communicate business knowledge with an emphasis on inter-functional integration at business level. - To analyse why strategy implementation is crucial, and evaluate how it contributes to an organisation’s competitive advantage. - To develop a range of conceptual and analytical skills that may be applied to company level decision-making. - To encourage learners to see change as an intrinsic part of business and to improve their capacity to deal with it.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Critically analyse, synthesise and evaluate corporate and business level strategies and inter-functional co-ordination
  2. Formulate and effectively implement appropriate change management strategies at corporate, divisional, functional and individual levels
  3. Develop and implement a balanced scorecard strategic control system
  4. Implement strategic policies for a company that integrates the various diverse disciplines in a way that is both creative and disciplined
  5. Have effectively enhanced their disciplinary knowledge, disciplinary skills, workplace awareness, workplace experience and generic core skills and abilities to work efficiently in teams

Module Content & Assessment

Indicative Content
International Strategic Management
International Diversity and International Strategy. Cross-Country Differences in Cultural, Demographic and Market Conditions. Implications of Internationalisation for Competitive Advantage. Market Selection and Entry. The International Value Network. International Diversity and Performance.
Corporate Level Strategy
Product and Market Diversity. Related and Unrelated Diversification. Value Creation and the Corporate Parent. (Portfolio Manager / Synergy Manager / Parental Developer). Managing the Corporate Portfolio. Trends in Portfolio Management
Business Level Strategy
Identifying Strategic Business Units. Basis of Competitive Advantage: "The Strategy Clock". (Price Based Strategies / Differentiation Strategies / Hybrid Strategies). Sustaining Competitive Advantage. Competitive Strategy in Hypercompetitive Conditions. Competition and Collaboration.
Directions and Methods of Development
Directions for Strategy Development. Methods of Strategy Development. Internal Development. Mergers and Acquisitions. Strategic Alliances. Strategic Options for Entering and Competing in Foreign Markets. Success Criteria: (Suitability / Acceptability / Feasibility).
Designing Organisational Structure
Key Challenges in Organising for Success. Structural Types and their Strengths and Weaknesses. Organisational Configurations: Structure, Processes and Relationships. Organising the Multinational Corporation.
Enabling Success / The Learning Organisation
Performance Management and Control Systems. The Balanced Scorecard Approach. Organisational Strategies for Managing People, Information, Finance and Technology. Management of the Learning Organisation
Managing Strategic Change
Diagnosing the Change Situation. Change Management Styles and Roles. Levers for managing Strategic Change.
Indicative Assessment Breakdown%
Course Work Assessment %100.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation The continuous assessment will be made up of several components. For the main component students will be given a company to study, research and critically analyse for the whole semester, using material covered in lectures, tutorials and additional researched material. A typical breakdown of the allocated marks is shown below: Individual In-Class Test 20%, Progress Report 10%, Main Report 55%, Group Presentation 15%. 1,2,3,4,5 100.00 n/a
No Final Exam Assessment %
Indicative Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Students who fail to pass the module in January will be given a Strategic Management project to complete over the summer months.

ITB reserves the right to alter the nature and timings of assessment


Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 2.00
Every Week 1.00
Every Week 3.00
Recommended Book Resources
  • G. Johnson, K. Scholes, R. Whittington, D. Angwin and P. Regar 2014, Exploring Strategy, 10th Edition Ed., Pearson [ISBN: 9781292002552]
  • James Cunningham and Brian Harney 2012, Strategy and Strategists, Oxford University Press [ISBN: 9780199219711]
Supplementary Book Resources
  • B. Coyle 2012, ICSA Study Text in Corporate Governance, ICSA Publishing Ltd [ISBN: 9781860724978]
  • Fred David 2013, Strategic Management Concepts & Cases, 14th Edition Ed., Pearson [ISBN: 9780273767480]
  • B. DeWit and R. Meyer 2014, Strategy: An International Perspective, 5th Edition Ed., Cengage Learning [ISBN: 9781408082676]
  • Edited by David O. Faulkner and Andrew Campbell 2003, The Oxford Handbook of Strategy - Volume 1: A Strategic Overview and Competitive Strategy, Oxford University Press [ISBN: 0199248648]
  • Edited by David O. Faulkner and Andrew Campbell 2003, The Oxford Handbook of Strategy - Volume 2: Corporate Strategy, Oxford University Press [ISBN: 0199248648]
  • Robert S. Kaplan, David P. Norton 1996, The Balanced Scorecard, Harvard Business School Press Boston, Mass. [ISBN: 0875846513]
  • Gerry Gallagher 2011, Corporate Strategy for Irish Companies, 2nd Edition Ed., Chartered Accountants Ireland [ISBN: 9781907214653]
  • R.M. Grant 2013, Contemporary Strategy Analysis, 8th Edition Ed., John Wiley & Sons Ltd. [ISBN: 9781119941880]
  • C.W. Hill 2014, International Business: Competing in the Global Marketplace, 10th Edition Ed., McGraw-Hill [ISBN: 9780077163587]
  • C.W.Hill, G.R. Jones and M.A. Schilling 2015, Strategic Management: An Integrated Approach, 11th Edition Ed., Cengage Learning [ISBN: 9781285184487]
  • T. Wheelen, J.D. Hunger, A. Hoffman and C. Bamford 2015, Strategic Management and Business Policy: Globalisation, Innovation and Sustainability. Global Edition, 14th Edition Ed., Pearson [ISBN: 9781292060811]
  • J. Wils and K. Wild 2014, International Business. Global Edition, 7th Edition Ed., Pearson [ISBN: 9780273786979]
Recommended Article/Paper Resources
  • Academy of Management Journal
  • Business Strategy Review: London Business School
  • ESRI - Quarterly Economic Commentary
  • Harvard Business Review
  • Human Relations
  • Journal of Management Development
  • Journal of Management Studies
  • Strategic Change
  • Strategic Management Journal
  • Wall Street Journal
Other Resources
  • Internet:
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Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 8 Elective
BN_BBSST_8 Bachelor of Business (Honours) [240 ECTS credits] 8 Mandatory
BN_BBSST_B Bachelor of Business (Honours)[Add on 60 ECTS credits] 2 Mandatory