Short Title:Creativity, Innovation & Entrepreneurship
Full Title:Creativity, Innovation & Entrepreneurship
Module Code:BSST H3039
ECTS credits: 5
NFQ Level:7
Module Delivered in 5 programme(s)
Module Contributor:Anne Marie Nolan
Module Description:The main aims of this module are to provide the student with: An opportunity to understand the creative process; develop and apply creative skills in a variety of contexts. A comprehensive awareness of the role of creativity and innovation as a key component of organisational and competitive strategy. A team-work philosophy; through a variety of group based tasks, students will learn to unlock creative potential and a range of approaches to defining and solving business problems and opportunities. An appreciation of the nature of entrepreneurship and its role within society. A comprehensive analysis of entrepreneurial theory and an ability to apply appropriate theories to ‘real-life’ entrepreneurs. An opportunity to develop their entrepreneurial skills.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Explain the creative process and apply a range of creative and innovative strategies in a variety of contexts
  2. Critically assess how companies use creativity and innovation as a key component of organisational and competitive strategy
  3. Demonstrate through practice a strong team-work philosophy and an ability to apply a creative team-based approach to discovering, defining and solving business problems and opportunities.
  4. Explain the nature of entrepreneurship and critically assess its role within society.
  5. Analyse and apply a range of entrepreneurial theories.
  6. Demonstrate key skills required for successful entrepreneurship.

Module Content & Assessment

Indicative Content
Creativity, Innovation & the Individual
Defining creativity Myths surrounding creativity Creative thinking strategies: Barriers to creativity Theories of innovation Innovation versus Creativity Seven Sources of Innovation
Creativity, Innovation and the Group
Nurturing creative team-work Defining groups and teams The team development process Creative teams: team inputs, team processes Moderators of team performance
Creativity, Innovation & the Organisation
The role of creativity and innovation within the corporate and non-profit sectors Developing organisational creativity Barriers to organisational creativity
The nature of entrepreneurship The role of entrepreneurship in society Understanding Entrepreneurship, the Entrepreneur & Enterprise Development
Entrepreneurial theory
• The Psychological View of the Entrepreneur • Sociological View of the Entrepreneur • Management View of the Entrepreneur • Classical View of the Entrepreneur
Entrepreneurship in Practice
• The Intrapreneur • High Technology Entrepreneurship • Social Entrepreneurship • Women & Entrepreneurship
Indicative Assessment Breakdown%
Course Work Assessment %100.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Case study Students will interview and develop a case-study of an entrepreneur of their choice. 3,4,5 50.00 Week 10
Presentation Students will present an idea for a new product or service using a creative approach. 1,6 30.00 Week 5
Reflective Journal Students will keep an ongoing log / journal to discuss and reflect on the content of the module and their contribution to the learning process. 1,2,3,4,5,6 20.00 Week 12
No Final Exam Assessment %
Indicative Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
A repeat assignment brief will be provided to students.

ITB reserves the right to alter the nature and timings of assessment


Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 2.00
Every Week 1.00
Recommended Book Resources
  • Andriopoulous, Constantine and Dawson, Patrick 2014, Managing Change, Creativity and Innovation, 2nd Ed., Sage
  • Byrave, William and Zacharakis, Andrew 2014, Entrepreneurship, 3rd Ed., Wiley
Supplementary Book Resources
  • Kelley, Tom and Kelley, David 2013, Creative Confidence: Unleashing the Creative Potential Within Us All, Crown Business
  • Meyer, Marc and Crane, Frederick 2013, Entrepreneurship: An Innovators Guide to Start-ups and Corporate Ventures., 2nd Ed., Sage
  • Allen, Kathleen 2013, Creativity and Entrepreneurship, Houghton Mifflin
  • Burkus, David 2013, The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas, Jossey-Bass
  • Burns, Paul 2013, Corporate Entrepreneurship: Entrepreneurship and Innovation in Large Organizations, 3rd Ed., Palgrave MacMillan
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 5 Elective
BN_BDMKT_7 Bachelor of Arts in Digital Marketing 5 Elective
BN_BBSST_8 Bachelor of Business (Honours) [240 ECTS credits] 5 Elective
BN_BBSST_7 Bachelor of Business [180 ECTS credits] 5 Elective
BN_BBSST_D Bachelor of Business [Add on 60 ECTS credits] 1 Elective