Short Title:Enterprise Development
Full Title:Enterprise Development
Module Code:BSST H3025
ECTS credits: 5
NFQ Level:7
Module Delivered in 5 programme(s)
Module Contributor:Anne Marie Nolan
Module Description:The main aims of this module are to provide the student with: A comprehensive understanding of the enterprise environment and factors supporting / restricting enterprise development within Ireland. An awareness of the stages of enterprise development and the range of start-up strategies that can be utilised in a variety of contexts. An opportunity to research and develop business ideas and formulate a comprehensive business plan. An opportunity to develop their entrepreneurial skills within a supportive learning environment.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Assess the enterprise environment and explain the factors supporting / restricting enterprise development within Ireland.
  2. Contrast the stages and challenges associated with enterprise development and an ability to apply appropriate recommendations in a variety of business contexts.
  3. Construct a feasibility study and business plan based on a viable business idea.
  4. Defend their business plan and support the decisions that they have made.

Module Content & Assessment

Indicative Content
Enterprise Development & Entrepreneurship in Ireland
• Entrepreneurial Activity in Ireland • Innovation in Recession • Ireland’s Enterprise Mission • The Context for Enterprise Development • Ireland’s Enterprise Objectives
Start-up Strategies
• Routes to Starting a New Business • The New Venture Creation Process • Managing a Start-up • Barriers to a Successful Launch • Market-Entry Strategies
Feasibility Analysis & Business Planning - Part One
• Principals involved in the Business • The Product / Service Offering • Target Market • Industry and Competitor Analysis (Macro and micro-Environmental Trends, Market Opportunities & Threats, Industry Structure) • Competitor Profiles
Business Planning Part Two: Preparing the Marketing Plan
• Market Size & Market Segments • Customer Profile & Behaviour • Market Research • Marketing Strategy (Positioning / Pricing / Distribution & Sales / Service & Quality Strategy)
Business Planning Part Three – Production Plan
• Location • Production Process & Facility Layout • Equipment Requirements & Costs • Sources of Raw Materials • Cost of Production & Set-up • Legal Requirements
Business Planning Part Four
HR & Organisational Structure • CV’s of Entrepreneurs & Staff Team • Responsibilities & Reporting Structures • Staffing & Skills Requirements • Employment & Labour Legislation
Business Planning Part Five - Financial Plan
• Financial Plan / Funding Sources • Cash Flow Forecast • Profit and Loss Accounts • Balance Sheets • Break-even Analysis & Return on Investment • Sources of Funding for start-up businesses
Critical Risks / Start-up Schedule
Indicative Assessment Breakdown%
Course Work Assessment %100.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Business plan proposal presentation: to assess the viability of the business idea/s. This must presented by week 5 of the semester. This will facilitate feedback and support before the final business plan is submitted. 2,3,4 20.00 Week 5
Project Business Plan: students will submit a comprehensive business plan following on from the proposal stage. 1,2,3,4 60.00 n/a
Reflective Journal Students will contribute to & complete a range of enterprise development tasks on a weekly basis during work-shops. They will reflect on the experience in on ongoing journal / log 1,2,3,4 20.00 n/a
No Final Exam Assessment %
Indicative Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
repeat assignment brief will be provided.

ITB reserves the right to alter the nature and timings of assessment


Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 2.00
Every Week 1.00
Recommended Book Resources
  • Byrave, William and Zacharakis, Andrew 2014, Entrepreneurship, 3rd Ed., Wiley
Supplementary Book Resources
  • Andriopoulous, Constantine and Dawson, Patrick 2014, Managing Change, Creativity and Innovation,, 2nd Ed., Sage
  • Meyer, Marc and Crane, Frederick 2013, Entrepreneurship: An Innovators Guide to Start-ups and Corporate Ventures, 2nd Ed., Sage
  • Allen, Kathleen 2013, Creativity and Entrepreneurship, Houghton Mifflin
  • Kuratko, Donald 2013, Entrepreneurship: theory, process & practice, 9th Ed., Cengage Learning
  • Meyer, Marc and Crane, Frederick 2013, New Venture Creation: An Innovator's Guide to Entrepreneurship, Sage
  • Abrams, Rhonda 2014, Successful Business Plans: secrets and strategies, 6th Ed., Planning Shop
  • O'Kane 2010, Starting a Business in Ireland, Oak Tree Press
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 6 Elective
BN_BDMKT_7 Bachelor of Arts in Digital Marketing 6 Elective
BN_BBSST_8 Bachelor of Business (Honours) [240 ECTS credits] 6 Elective
BN_BBSST_7 Bachelor of Business [180 ECTS credits] 6 Elective
BN_BBSST_D Bachelor of Business [Add on 60 ECTS credits] 2 Elective