Short Title:Sustainable Business Practice
Full Title:Sustainable Business Practice
Module Code:BSST H2043
 
ECTS credits: 5
NFQ Level:6
Module Delivered in 7 programme(s)
Module Contributor:Anne Marie Nolan
Module Description:The main aims of this module are to provide the student with: A solid foundation in the concept of sustainability and its role in contemporary business practice. A conceptual knowledge and appreciation of a broad range of sustainable business issues. An ability to recognise sustainable business opportunities and an appreciation of how companies can develop these opportunities to create competitive advantage. A conceptual knowledge of sustainable consumer behaviour and the power of the consumer in shaping demand for sustainable products and services. An ability to apply marketing theory and strategy to the sustainable marketing context.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Explain the concept of sustainability and its function in contemporary business practice.
  2. Discuss a broad range of sustainable business issues.
  3. Identify sustainable business opportunities and illustrate how companies are using sustainability as a source of competitive advantage.
  4. Assess the role of the consumer as a key mediating force in the demand for sustainable products and services.
  5. Demonstrate a conceptual and practical appreciation of the role of marketing theory and strategy within the specific context of sustainable marketing.
 

Module Content & Assessment

Indicative Content
Understanding Sustainability and Business
• Business in the 21st Century • Challenges for the 21st Century • Understanding sustainability • Alternative approaches to sustainability • The evolution of sustainable business thought • Towards sustainable business practice
Sustainable Business Issues
• Fairtrade • Climate Change • Carbon Footprint • Renewable Energy • Foodwaste and Recycling • Fast Fashion: churn and disposable society
Developing Sustainable Business Opportunities
• Socio-ecological problems • Socio-ecological problems on a macro level • Socio-logical impact of products on a micro level • The role of media
Sustainable Consumer Behaviour
• Sustainability and Consumption • Understanding sustainable consumer behaviour • Sustainable consumption in context • Harnessing consumer behaviour for sustainability
Developing Sustainable Marketing Approaches
• Sustainability Marketing Values • Sustainability Marketing Objectives • Marketing Strategy and Sustainability • Sustainability Innovations • Sustainable Strategic Relationships • Critical Issues for Sustainability strategies • Developing the Sustainability Marketing Mix
Sustainable Business Practice as a Competitive Strategy
The Cases of: • Marks and Spencer: Plan A • Ben and Jerry’s • Innocent Smoothies
Indicative Assessment Breakdown%
Course Work Assessment %40.00%
Final Exam Assessment %60.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Case study Group Written Report & Presentation 1,3 30.00 n/a
Other Ongoing Individual CA - takes place weekly in tutorials. 1,2,3,4,5 10.00 n/a
Final Exam Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5 60.00 End-of-Semester
Indicative Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

ITB reserves the right to alter the nature and timings of assessment

 

Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 3.00
Every Week 1.00
Resources
Recommended Book Resources
  • Belz, Frank-Martin and Peattie, Ken 2012, Sustainability Marketing: a global perspective, 2nd Ed., Wiley
Supplementary Book Resources
  • Chandler, David and Werther, William 2013, Strategic Corporate Social Responsibility: Stakeholders, Globalization, and Sustainable Value Creation, 3rd Ed., Sage
  • Laszlo, Chris and Brown, Judy 2014, Flourishing Enterprise: The New Spirit of Business., Stanford Business Books
  • Molthan-Hill (Ed), 2014, The Business Student's Guide to Sustainable Management: Principles and Practice,, Green Leaf
  • Robertson, Margaret 2014, Sustainability Principles and Practice, Routledge
  • Ferrell, O.C. and Fraedrich, John 2014, Business Ethics: Ethical Decision Making & Cases, Cengage Learning
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 4 Elective
BN_BDMKT_7 Bachelor of Arts in Digital Marketing 4 Elective
BN_BACFN_8 Bachelor of Business (Honours) in Accounting & Finance [240 ECTS credits] 4 Elective
BN_BBSST_8 Bachelor of Business (Honours) [240 ECTS credits] 4 Elective
BN_BACFN_7 Bachelor of Business in Accounting & Finance [180 ECTS credits] 4 Elective
BN_BBSST_7 Bachelor of Business [180 ECTS credits] 4 Elective
BN_BBSST_C Higher Certificate in Business [120 ECTS credits] 4 Mandatory