Short Title:Global Business Environment
Full Title:Global Business Environment
Module Code:BSST H3015
ECTS credits: 5
NFQ Level:7
Module Delivered in 6 programme(s)
Module Contributor:Jennifer Cowman
Module Description:The module explores the global business environment enabling learners to recognise pertinent issues that affect international business decisions, and the global strategies of firms. The module aims to provide learners with the necessary knowledge, skills and techniques to make evidence based decisions in an international business context. To this end, students will: 1. Describe, interpret, and evaluate theories of international business. 2. Apply frameworks to analyse the global environment, and identify threats and opportunities facing firms. 3. Synthesise insights from theory to formulate and defend recommendations for real-life business situations.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Explain key concepts and theories pertinent to international business, and apply this knowledge to business situations.
  2. Identify and analyse the key drivers of international business activity, and the processes of internationalisation and globalisation.
  3. Recognise recent developments in the global business environment and integrate this knowledge to a variety of business management processes.
  4. Demonstrate an ability to engage in creative and strategic problem-solving at an interpersonal and group level, and link this insight to international business practices.
  5. Apply comparative environmental analysis frameworks, and interpret the political, economic, social, cultural, and technological environments, to identify challenges facing international firms.
  6. Utilise theoretical frameworks to formulate and defend recommendations for issues facing organisations in the contemporary international business context.

Module Content & Assessment

Indicative Content
Analysing the Global Business environment
The Complexity and dynamism of the international business environment, Environmental Forces, Environmental Forecasting, Environmental Analysis and Strategic Process, Developments in the Global Business environment, Alternative Approaches to Business Environment Analysis
The Globalisation Debate
Drivers of Globalisation, The Changing World Order, Global Governance, The Impact of Globalisation, Globalisation and Economics, Alternative Perspectives on Globalisation, The Impact of Globalisation at Local, National and International levels, Patterns and Processes of Global Shift.
Internationalisation of the firm
International Trade, Motivations for Internationalisation, Multinational Enterprises, The Internationalisation Process, Assessing the International Environment, Theories of Internationalisation, Country Selection, Modes of Entry, Assessing International Competitiveness, International Risk Assessment, Managing risk.
The international cultural, social and ecological environment
The Meaning and Significance of culture, The Elements of Culture, Methods of Cultural Assessment, Cultural Controversies, Socio-Economic Models, Alternative Models, Impact of Culture on Global Business, Concepts of Culture and Frameworks for Cultural Analysis, Social Dynamics, Trends and Developments in the International Demographic Environment, Population Shifts
The International Political and Legal Environment
Institutions, political systems, legal systems, institutional distance, economic systems, economic policy, national competitiveness.
The National, Regional and International Business Environment
Regional Location of Industry, Patterns of International Business Activity, Regional Disparities, Regional Policy, Regional Integration, Free Trade, Protectionism, Trade Justice
Business Ethics and Corporate responsibility in International Business
Concepts in Business ethics, Personal Ethics, Corporate Social Responsibility, Business Ethics and International Law, Limiting externalities, Government regulation.
Managing in a Global Business Environment
Adapting management practices to diverse contexts
Indicative Assessment Breakdown%
Course Work Assessment %40.00%
Final Exam Assessment %60.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Team Presentation 1,3,4 10.00 Week 4
Project Team Project - Development of Team Presentation 3,4,5,6 30.00 Week 11
Final Exam Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,5,6 60.00 End-of-Semester
Indicative Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
Examination: 100% of overall marks Continuous Assessment: Continuous assessment will NOT carry forward from the year into the August repeats for a second sitting.

ITB reserves the right to alter the nature and timings of assessment


Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 2.00
Every Week 1.00
Recommended Book Resources
  • Daniels, J., Radebaugh, L. and Sullivan, D. 2015, International Business Pearson Essex, 15 Ed. Ed., Pearson Essex
  • Peng, M. 2014, Global Business Cencage London, 3 Ed. Ed., Cencage London
Supplementary Book Resources
  • Buckley, P.J. and Ghauri, P. 1998, The Internationalisation of the Firm - A Reader, 2 Ed. Ed., Cencage London
  • Chhokar, J.S., Brodbeck, F.C. and House, R.J. Eds. 2007, Culture and Leadership Across the World: The GLOBE Book of In-Depth Studies, 1 Ed. Ed., LEA Publishers Mahwah, NJ
  • Gaspar, J.E, Arreola-Risa, A., Bierman, L., Rise, R., Kolari, J. and Murphy Smith, L. 2014, 2014, Understanding the International Environment and Global Business Functions, 1 Ed. Ed., Cencage London
Supplementary Article/Paper Resources
  • Abdelal, R. and Tedlow, R. 2003, Theodore Levitts 'The Globalisation of Markets': An Evaluation after Two Decades, Harvard Business School Working Paper, 03-082
  • Cavusgil, S.T. and Knight, G. 2014, The Born Global Firm: An Entrepreneurial and Capabilities Perspective on Early and Rapid Internationalization Perspective, Journal of International Business, 46(2014), pp.3-16
  • Devereux, M., Griffith, R., and Simpson, H. 2007, Firm Location Decisions, Regional Grants, and Agglomeration Externalities, Journal of Public Economics, 91(2007), pp.413-435
  • Duysters, G., Cloodt, M., Schoenmakers, W., and Jacob, J. 2015, Internationalisation Efforts of Chinese and Indian Companies: An Empirical Perspective, Journal oEconomic and Social Geography, 2015, Earlyview
  • Ellis, P.D. 2007, Paths to Foreign Markets: Does Distance to Market affect Firm Internationalisation?, International Business Review, 16(2007), 573-593
  • Estrin, S., Baghdasryan, D., and Meyer, K.E. The Impact of Institutional and Human Resource Distance on International Entry Strategies, Journal of Management Studies, 46(7), 1171-1196
  • Hofstede, G. 1980, Motivation, Leadership, and Organization: Do American Theories Apply Abroad?, Organizational Dynamics, Summer, 1980
  • Hofstede, G. 1993, Cultural Constraints in Management Theories, The Executive, 7(1), 81-94
  • Khanna, T. 2014, Contextual Intelligence, Harvard Business Review, September, 2014
  • Levitt, T. 1984, The Globalisation of Markets, The McKinsey Quarterly, Summer, 1984
  • Martin, G.S., Keating, M.A., Resick, C.J.,Szabo, E., Kwan, H.K., and Peng, C. 2013, The Meaning of Leader Integrity: A Comparative Study Across Angelo, Asian, and Germanic Cultures, The Leadership Quarterly, 24(3), pp.445-461
  • Okoro, E. 2012, Cross Cultural Etiquette and Communication in Global Business: Toward a Strategic Framework for Managing Corporate Expansion,, International Journal of Business and Management, 7(16), pp.130-138
  • Porter, M. 1998, Clusters and The New Economic of Competition, Harvard Business Review, November-December, 1998
  • Robertson, P. 2012, Globalisation or Glocalisation?, The Journal of International Communication, 18(2), pp. 191-208
  • Yip, G. 1989, Global Strategy in a World of Nations, Sloan Management Review, 31(1), 29-41
  • Yucksel, I. 2012, Developing a Multi-Criteria Decision Making Model for PESTEL Analysis, International Journal for Business and Management, 7(24), 52-66
Other Resources
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Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 5 Elective
BN_BDMKT_7 Bachelor of Arts in Digital Marketing 5 Elective
BN_BBSST_8 Bachelor of Business (Honours) [240 ECTS credits] 5 Mandatory
BN_BINTL_D Bachelor of Business in International Business [Add on 60 ECTS credits] 1 Group Elective 2
BN_BBSST_7 Bachelor of Business [180 ECTS credits] 5 Mandatory
BN_BBSST_D Bachelor of Business [Add on 60 ECTS credits] 1 Mandatory