Short Title:Electronic Business
Full Title:Electronic Business
Module Code:BSIT H3020
 
ECTS credits: 5
NFQ Level:7
Module Delivered in 4 programme(s)
Module Contributor:Ann Murphy
Module Description:Module Aims: - Provide the students with a comprehensive understanding of the business and technical issues relating to the implementation of Electronic Business - The students will achieve an appreciation of the business opportunities presented by such technologies - Consolidate the technical skills learned in other courses through appropriate project work - Create an awareness of the importance of security risks and methods that may be employed to overcome those risks - Be capable of evaluating an existing eBusiness - Analyse and design a transactive eBusiness application based on the eBusiness evaluation
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Understand the major technological elements underlying the strategies and requirements of Electronic Business
  2. Communicate the concepts and processes of Electronic Business clearly and effectively
  3. Consolidate the technical skills learned in earlier levels of the course through practical project work
  4. Critically analyse commercial websites
  5. Identify suitable strategies for the implementation of eBusiness concepts across the supply chain, procurement processes and customer relatinship managment
  6. Understand and identify the major legal issues relating to the implementation of Electronic Business
  7. Evaluate the different approaches to marketing and advertising provided through the implementation of Electronic Business
  8. Develop sutiable approaches to search engine optimisation strategies and techniques
 

Module Content & Assessment

Indicative Content
Introduction
Background and Development of Electronic Business; Human, Cultural and Workplace impact of Electronic Business; Ethics and Privacy Issues; Legal and Security Issues; Global Business Opportunities
Electronic Business Models
Business to Business; Business to Consumer; Consumer to Consumer; Government to Consumer; Business to Business Collaboration; Advertising; Electronic Markets; Information Markets; Portals; Infomediaries
The Technology of Electronic Business
Electronic Business technology; Core network protocols; Agents; Intranets Extranets; Consumer devices; Three tier architecture
Digital Business Strategy
Strategy/ Supply Chain Management / E-Procurement / Customer Relationship Managment
Security
Cryptography; Secure Socket Layer; Client / Server Security Issues; Analysing Risk; Authentication; Firewalls; Cryptography - Public / Private Keys; Fraud / Hacking
Payment Systems
Role of payment; Smart Cards; Internet payment systems; Online credit card payment; Electronic cash; Micropayments
Transaction Processing
Transactions and Electronic Business; Overview of transaction processing; Client software; Integrating existing systems; Audit; Backup and recovery systems; Implementing transaction processing systems
Digital Business Service Implementation and Optimisation
Keyword Generation / Title tag optimisation / Domain hosting / Creating on-line communities / Google Analytics / Local Search Optimisation
Case Studies in Electronic Business
Reviewed throughout each section of the syllabus
Costs and Benefits of Electronic Business
Project Management; Systems Integration Costs; Trading Partner Liaison; Administrative benefits; Impact on Staffing Levels; Impact on the supply chain
Indicative Assessment Breakdown%
Course Work Assessment %100.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report Student Led Seminar - students will be required to produce a Research Report and Presentation based on a given Research Title 1,2,6 25.00 n/a
Other Group assessment to critically evaluate a number of web sites in the same industry segment 1,2,4 15.00 Week 3
In-class test MCQ and short questions to demonstrate understanding of theoretical aspects of the course 1,6,8 15.00 Week 10
Project Group Assessment: Liase with a company who have a physical and transactive web presence to ascertain the issues involved in site design, maintenance, security, payments,hosting and positioning. Write a report summarising the company issues involved and devlop a new web site using UML for the analysis and design aspects and incorpoate the theoretical aspects of the course in the students recommendations for the client. 1,3,4,6,7,8 45.00 n/a
No Final Exam Assessment %

ITB reserves the right to alter the nature and timings of assessment

 

Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 30.00
Every Week 30.00
Every Week 65.00
Resources
Recommended Book Resources
  • Bailey M. & Grappone J. 2013, Search Engine Optimization Essential Learning Kit, video2brain
  • Jones K. 2013, Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing, 3 Ed., Wiley
  • Chaffey 2015, Digital Business and E-Commerce Management, 6 Ed., Pearson
Supplementary Book Resources
  • Jelassi T., Enders A. & Martinez-Lopez F. 2014, Strategies for e_Business: Creating value through electronic and mobile commerce - concepts and cases, 3 Ed., Pearson
  • Bocji P., Greasley A. & Hickie S. 2015, Business Information Systems; Technology, Development and Management for the E-Business, 5 Ed., Pearson
  • RIckman C. 2012, The Digital Business Star-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit, Wiley
Recommended Article/Paper Resources
  • Harvard Business Review
  • Journal of Supply Chain Management
  • MIT Sloan Management Review
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 6 Elective
BN_BDMKT_7 Bachelor of Arts in Digital Marketing 6 Elective
BN_BBSIT_8 Bachelor of Business (Honours) in Information Technology [240 ECTS credits] 6 Mandatory
BN_BBSIT_D Bachelor of Business in Information Technology [180 ECTS credits] 6 Mandatory