Short Title:Placement
Full Title:Placement
Module Code:DMKT H3011
ECTS credits: 20
NFQ Level:7
Module Delivered in 2 programme(s)
Module Contributor:Fiona Malone
Module Description:The purpose of this module is to encourage, promote and support student development of a range of employability skills and enhance the students future career prospects.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Distinguish between key roles within a Digital Business organisation
  2. Identify and demonstrate core employability skills- tools, technologies, skills
  3. Identify the various career or work options for a graduate
  4. Reflect critically on the learning occasioned by engagement as part of a work force.
  5. Compile a report as evidence of knowledge and skills gained through this placement.

Module Content & Assessment

Indicative Content
The work experience module involves the placement of the student in a structured professional digital/marketing working environment. This is an integral aspect of preparing students for a career in the digital / marketing/business industry and gives them an opportunity to reflect on and test out the link between theory and practice. The work experience is designed to facilitate the development of skills required for professional practice and to help the students identify future career directions. A key aspect is the acquisition of workplace skills gained through the experience of working in a professional setting.
Placement -Operational detail
The placement provides students with the opportunity to link classroom learning with work based practice and facilitates the development of digital/marketing skills in a business environment. Students will be visited once in their placement and links will be established with a work placement coordinator in the company.
Placement Organisations
Placement organisations should be reputable practitioners or well-established businesses within one or more of the different marketing sectors.The placement organisation is expected to be able to provide an appropriate of mentoring and support for the student and to nominate a work placement supervisor who will supervise the student during their work experience, provide appropriate feedback to ITB, and to act as a point of contact with the academic team. The supervisor will discuss the student's learning and personal goals with them, assign appropriate work to the student, and direct and instruct them on an on-going basis throughout the course of the placement. The student should expect to be working as part of a team and is expected to take direction and follow instruction. All placement organisation must be approved in advance in order to ensure the appropriate infrastructure for supporting the student is in place.
Induction preparatory workshop
This module consists of a preparatory workshop in semester 4 of year 2 and also at the beginning of year 3 prior to placement. These sessions include an introduction to the aims, learning outcomes and assessment strategies for this module.
Indicative Assessment Breakdown%
Course Work Assessment %100.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Portfolio Each student is required to submit a report of their learning experiences on placement. This is based on a given brief. It will include a placement report and contain appendices of examples of work completed. This will form the basis for the presentation. ● General introduction to the placement, location, layout of premises, etc ● Staff – job titles, duties, responsibilities, ● Description of the type of work that was carried out, the projects that the student was involved in etc ● How it went – overall feelings about it ● What you learned from it – self assessment & development ● What could/should have been done differently, etc? This report is confidential. 1,2,3,4,5 45.00 Sem 1 End
Presentation Each student will give a short presentation on their placement period. This will be based on a given brief and integrated with the Brand Management module. 1,3,4,5 20.00 n/a
Reflective Journal Students write a weekly student diary reflecting on their work placement experience. The diary should contain detailed entries, with a frequency of at least once per week, containing the following: ● Day to day recordings of activities ● Details of the tasks, descriptions of the types of work, duration, skills learned/practiced must be recorded. ● Reflection on the progress of the work placement and on the personal development of the student This diary will be checked and compared with the report obtained from the Work Placement Supervisor at the end of the placement. 1,3,4,5 20.00 n/a
Performance Evaluation Placement visit interview with placement supervisor and academic member 1,2,4 15.00 n/a
No Final Exam Assessment %
Indicative Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.
Reassessment Description
If the learner has failed the placement portfolio and presentation they will have to resubmit. If the Learner has failed the placement they may repeat the full Placement the following year OR Professional Project 10 credits plus the 2 x 5 credit modules over the summer.

ITB reserves the right to alter the nature and timings of assessment


Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 125.00
Recommended Book Resources
  • Christine Fanthome, Work Placements: A Survival Guide for Students, Palgrave Macmillan [ISBN: 9781403934345]
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 5 Mandatory
BN_BDMKT_7 Bachelor of Arts in Digital Marketing 5 Mandatory