Short Title:Marketing Consultancy Project: Phase 2
Full Title:Marketing Consultancy Project: Phase 2
Module Code:DMKT H4018
 
ECTS credits: 10
NFQ Level:8
Module Delivered in 1 programme(s)
Module Contributor:Bairbre Brennan
Module Description:This module gives students the opportunity to apply the skills acquired throughout the course to the challenge of interpreting and devising a strategy that addresses a real brief. They will build on the work already done in semester 7 and devise a communications strategy as well as designing and producing an Advertising/Marketing Communications campaign to meet specific objectives. As part of this module, students will have the opportunity to take part in the Google Online Marketing Challenge or similar competitions as relevant and appropriate to the client.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Consolidate the relationship with their client contact(s).
  2. Devise a communications strategy that fits the client brief.
  3. Develop the ‘Big Idea and produce a campaign.
  4. Present the creative strategy and communications strategy to the client.
  5. Outline strategies when working with clients.
  6. Construct a detailed budget.
  7. Work as part of a team and manage the interpersonal issues that arise in the course of the project.
 

Module Content & Assessment

Indicative Content
Workshops
This module builds on the modules of preceding semesters - therefore the purpose is to provide workshops that will facilitate the creation and production of a campaign.
Google Online Marketing Challenge
As part of their campaign, students may enter and participate in competitions such as: Google Online Marketing Challenge or similar
Indicative Assessment Breakdown%
Course Work Assessment %100.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report This assessment follows on from the semester seven module: CB1. The focus during this semester is to devise a communications strategy as well as designing and producing an Advertising/Marketing Communications campaign to meet specific objectives. 1,2,3,4,5,6,7 70.00 Sem 2 End
Presentation Each group will give a short presentation on their report in the form of a marketing pitch to their client. 1,2,3,4,5,6,7 30.00 Sem 2 End
No Final Exam Assessment %
Indicative Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

ITB reserves the right to alter the nature and timings of assessment

 

Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 30.00
Every Week 15.00
Every Week 80.00
Resources
This module does not have any book resources
This module does not have any article/paper resources
Other Resources
  • Journal: Journal of Consumer Research
  • Journal: Journal of Marketing Research
  • Journal: Journal of Advertising
  • Journal: Journal of Personal Selling and Sales Management
  • Journal: Journal of Advertising Research
  • Journal: Journal of International Marketing
  • Journal: Journal of Global Marketing
  • Journal: International Journal of Research in Marketing
  • Journal: Journal of Marketing Management (USA)
  • Journal: Journal of Marketing
  • Journal: Irish Marketing Journal (IMJ)
  • Journal: Journal of the Academy of Marketing Science
  • Journal: Journal of Digital & Social Media Marketing

Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 8 Elective