Short Title:Information for Decision Making
Full Title:Information for Decision Making
Module Code:DMKT H4020
 
ECTS credits: 5
NFQ Level:8
Module Delivered in 1 programme(s)
Module Contributor:Sandra Thompson
Module Description:The purpose of this module is to enable the learner to compose an overhead analysis report for a digital marketing department, evaluate potential investment opportunities under risk and uncertainty and apply decision making techniques and lifecycle cost management. Through integrative cross modular assessment learners will be able to apply this knowledge to a digital marketing perspective.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Compose an overhead analysis report for a digital marketing department within an organisation for decision making purposes.
  2. Determine investment decisions using the appropriate models and techniques to appraise capital investment
  3. Analysis and evaluate conditions of risk and uncertainty and the effect they have in the decision making process using decision tree analysis outcomes, the value of perfect and imperfect information, regret criteria • Explain the implication of pursing a diversification strategy
  4. Evaluate life cycle cost of a product tracing costs and revenues as a mechanism for managing costs during a product's planning and design phase
 

Module Content & Assessment

Indicative Content
Reapportionment of overheads
Overhead analysis and reapportionment of the marketing department overheads • Absorption procedures and over and under recovery of overheads. make decisions based on information collated.
Capital expenditure and investment
How firms identify potential investment opportunities, investment appraisal techniques: explain and calculate payback, accounting rate of return, discounted cashflow, return on investment and residual income.
Decision making under conditions of risk and uncertainty
Construct a decision tree when there is a range of alternatives and possible outcomes • Describe and calculate the value of perfect and imperfect information • Explain and apply the maximin, maximax and regret criteria • Explain the implication of pursing a diversification strategy
Lifecycle Cost Management
Analyse the typical pattern of cost commitment and cost incurrence during the three stages of a product’s life cycle • Calculate the lifecycle cost per unit for a product and recommend to management the most effective cost containment and identify areas in which cost reduction is most effective
Indicative Assessment Breakdown%
Course Work Assessment %100.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Multiple Choice Questions Students theoretical knowledge and understanding of capital investment appraisal and decision making under conditions of uncertainty will be examined by an in class MCQ test. 2,3 20.00 n/a
Case study From a case study the student will prepare a report on the overhead analysis of a marketing department and make recommendations on resource allocations decisions None 30.00 n/a
Case study From a case study the student will prepare a report on the lifecycle cost of a product for senior marketing management with recommendations 4 20.00 n/a
Other Integrated Assessment - Description: Application of capital investment appraisal and decision making under conditions of uncertainty will be examined through the integration of all four modules 2,3 30.00 n/a
No Final Exam Assessment %
Indicative Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

ITB reserves the right to alter the nature and timings of assessment

 

Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 2.00
Every Week 2.00
Resources
Recommended Book Resources
  • Colin Drury, Management and Cost Accounting, Cengage Learning EMEA [ISBN: 9781408041802]
  • Colin Drury, Cost and Management Accounting, Cengage Learning Business Press [ISBN: 9781408032138]
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 8 Mandatory