Short Title:Professional Project
Full Title:Professional Project
Module Code:DMKT H3019
ECTS credits: 10
NFQ Level:7
Module Delivered in 2 programme(s)
Module Contributor:Bairbre Brennan
Module Description:The purpose of this module is to give students experience of carrying out a substantial industry-oriented digital marketing project. This requires the students to take responsibility for an entire project life-cycle and to produce an agreed set of deliverables for an external client. The project enables learners to gain practical experience of the application of knowledge in a professional setting, to integrate knowledge and skills acquired from all parts of the degree, and to provide a context within which to further develop their professional practice.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Plan, design, undertake and document a substantial industry-oriented project to a professional standard
  2. Manage the interaction with a client across all stages of the project lifecycle including requirements, design briefs, development processes and handover of deliverables.
  3. Identify, evaluate and use tools and technologies, that are appropriate for given projects and desired outcomes
  4. Demonstrate reflective self-directed learning acquired during the project by means of production of deliverables such as reflective journals and reports
  5. Produce and present a finished deliverable that meets client requirements.

Module Content & Assessment

Indicative Content
No indicative content
Indicative Assessment Breakdown%
Course Work Assessment %100.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Reflective Journal Students write a weekly reflective journal documenting the progress of the project 1,2,3,4 15.00 Every Week
Written Report project plan that has been produced based on consultation with the client and specifies requirements, work packages, chosen technologies, timescales and so on. 1,2,3 10.00 n/a
Project A final deliverable that meets client requirements. 1,3,5 45.00 n/a
Presentation Presentation of final project. 1,2,3,4,5 10.00 n/a
Written Report Students produce a substantial written report that describes the entire project lifecycle. 1,2,3,4 20.00 n/a
No Final Exam Assessment %
Indicative Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.

ITB reserves the right to alter the nature and timings of assessment


Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 125.00
Recommended Book Resources
  • Nancy Lyons and Megahn Wilker 2012, Interactive Project Management: Pixels, People and Process
  • Elaine England and Andy Finney 2007, Managing Interactive Media: Project Management for Web and Digital Media
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 5 Elective
BN_BDMKT_7 Bachelor of Arts in Digital Marketing 5 Elective