Short Title:Cross Cultural Management
Full Title:Cross Cultural Management
Module Code:INTB H4031
ECTS credits: 5
NFQ Level:8
Module Delivered in 3 programme(s)
Module Contributor:Jennifer Cowman
Module Description:The module explores the role of national culture in international business; the diverse cultural contexts that comprise the global business environment; and key issues in cross-cultural management enabling learners to recognise the significance of the cultural contingency. The module aims to develop cultural literacy, and provide learners with the necessary knowledge, skills and techniques to adapt evidence based decision making to the challenges of managing across cultures. To this end, students will: (i) Describe, interpret, and critically evaluate the determinants and dimensions of culture; (ii) Apply frameworks to analyse cultural environments, and identify implications for practice; (iii) Synthesise insights from theory to formulate and defend recommendations for real-life business situations; and (iv) Develop critical thinking and self-reflection skills in order to improve managerial effectiveness and cultural competence.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Recognise and explain the implications of cultural difference for international business.
  2. Critically evaluate information relating to global cultures and apply this knowledge across an array of global planning and international business situations.
  3. Demonstrate conceptual, theoretical, and practical understanding of culture, and culture in context, to enable analysis and interpretation of diverse international business environments.
  4. Display an ability to synthesise and integrate complex concepts, theories and technical skills to inform evidence based decision making across a range of international scenarios.
  5. Exhibit a self-awareness, sensitivity, and flexibility and connect these skills to the management a range of international business issues arising from cultural difference.
  6. Display a capacity for reflective and collaborative learning in developing cross-cultural competence.

Module Content & Assessment

Indicative Content
Global Business Environment - Positioning the Cultural Contingency
Internationalisation; the globalisation debate; Analysing the global business environment; Identifying the cultural contingency; The importance of managing across cultures.
Analysing Culture
Definitions, determinants, dimensions, & dilemmas of national cultures; Cross-Cultural Learning & Sensitivity; Methods of Cultural Assessment.
Examining Business Cultures in Diverse Contexts
Managing in Anglo-Saxon countries; Managing in Western Europe; Managing in South-East Asian countries; Managing in developing countries.
Connecting Culture, Management Style, and Communication
Cultural values and management; company Cultural styles & organisational context; The path to cultural literacy; Business Communication Across Cultures; Barriers in cross-cultural management communication.
Cross-Cultural Leadership
Concepts for Global Leadership; Global Leadership Dimensions, Leadership Style & Effectiveness
Working with International Teams & Cultural Diversity
The Effect of Differences on Global Teams; The Management of Multi-Cultural Teams; Managing Diversity in a Global Environment
Negotiating Internationally
Negotiating Across Cultures; Cultural Assumptions & Negotiation; Cultural 'Baggage'; The Price of Failed Negotiations.
Managing Cultural Conflict in International Business
Understanding Cultural Conflicts; Conflict and Cultural Dimensions; Conflict Management Style & Culture
Indicative Assessment Breakdown%
Course Work Assessment %40.00%
Final Exam Assessment %60.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Team Presentation 1,5,6 10.00 n/a
Essay Research paper on a contemporary issue in cross-cultural management; conceptual, theoretical, and practical components included. 2,3,4 30.00 n/a
Final Exam Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam n/a 1,2,3,4 60.00 End-of-Semester
Indicative Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

ITB reserves the right to alter the nature and timings of assessment


Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 2.00
Every Week 1.00
Every Week 3.00
Recommended Book Resources
  • Browaeys, M.J. and Roger, P. 2015, Understanding Cross-Cultural Management, 3 Ed., Pearson Harlow
  • Thomas, D.C. 2015, Cross-Cultural Management, 3 Ed., Sage London
  • Keating, M.A. and Martin, G.S. 2004, Managing Cross-Cultural Business Relations: The Irish German Experience, Blackhall Dublin
Supplementary Book Resources
  • Branine, M. 2011, Managing Across Cultures Concepts Policies and Practices, Sage London
  • Chhokar, J.S., Brodbeck, F.C. and House, R.J. Eds. 2007, Culture and Leadership Across the World: The GLOBE Book of In-Depth Studies,, 1 Ed., LEA Publishers Mahwah, NJ
  • Gaspar, J.E, Arreola-Risa, A., Bierman, L., Rise, R., Kolari, J. and Murphy Smith, L. 2014, Understanding the International Environment and Global Business Functions, 1st Ed., Cengage London
  • Hall, W. 1995, Managing Cultures Making Strategic Relationships Work, John Wiley & Sons Sussex
  • Harris, P., Moran, R., and Moran, S. 2004, Managing Cultural Differences, Elsevier Butterworth-Heinemann Oxford
Supplementary Article/Paper Resources
  • Cavusgil, S.T. and Knight, G 2014, The Born Global Firm: An Entrepreneurial and Capabilities Perspective on Early and Rapid Internationalization Perspective,, Journal of International Business, 46, 3
  • Duysters, G., Cloodt, M., Schoenmakers, W., and Jacob, J. 2015, Internationalisation Efforts of Chinese and Indian Companies: An Empirical Perspective,, Journal of Economic and Social Geography, Earlyview
  • Khanna, T. 2014, Contextual Intelligence, Harvard Business Review, September
  • Hofstede, G. 1993, Cultural Constraints in Management Theories, The Executive, 7(1), 81-94
  • Okoro, E. 2012, Cross Cultural Etiquette and Communication in Global Business: Toward a Strategic Framework for Managing Corporate Expansion, International Journal of Business and Management, 7(16), pp.130-138
  • Yucksel, I. 2012, Developing a Multi-Criteria Decision Making Model for PESTEL Analysis, International Journal for Business and Management, 7(24), 52-66
Other Resources
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Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 7 Elective
BN_BINTL_8 Bachelor of Business (Honours) in International Business [240 ECTS credits] 7 Mandatory
BN_BINTL_B Bachelor of Business (Honours) in International Business [Add on 60 ECTS credits] 1 Mandatory