Short Title: | Digital Enterprise |
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Full Title: | Digital Enterprise |
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Module Contributor: | Fiona Malone |
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Module Description: | The purpose of this module is To help students appreciate the fundamental models and applications of trading online - To familiarise students with Electronic Commerce strategy and implementation methods - To enable students determine the significance and impact of Electronic Commerce technologies - To help students identify the issues of ethics, compliance and security in Electronic Commerce - To provide students with hands-on experience in the use of Electronic Commerce applications and the development of a basic website. |
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Learning Outcomes: |
On successful completion of this module the learner will be able to |
- Distinguish between various models and applications of Electronic Commerce
- Evaluate the strengths and weaknesses of various Electronic Commerce case studies
- Choose the most appropriate Electronic Commerce strategy and implementation method to meet the requirements of current Internet retailing
- Identify Electronic Commerce Regulatory, Ethical and Compliance issues
- Apply the knowledge and skills learned to develop a functioning website
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Module Content & Assessment
Indicative Content |
Introduction to E-Commerce and Business Models Overview of E-commerce and Digital Business, E-Environment, Market Analysis: Emerging trends and technologies, B2C and B2B, Infrastructure
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Strategy and Application Business Strategy, Building Presence: Web, Mobile, Local, Marketing: Social, Mobile, Local, Customer Relationship Management
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Implementation and Support Supply Chain Management and Procurement, Security and Payment System, Ethical, Social and Political Issues
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Case Studies in E-Commerce Reviewed throughout each section of the syllabus
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Web Site Design Web site planning and design, Launching successful E-Commerce Projects, Building E-Commerce Applications and Infrastructure
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Web Development E-Commerce application evaluations, Latest HTML standard, Introduction to Content Management System
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Indicative Assessment Breakdown | % |
Course Work Assessment % | 100.00% |
Course Work Assessment % |
Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
Lab work |
A number of weekly exercises and submit their work throughout the
semester. |
1,2,3,4,5 |
40.00 |
n/a |
Project |
Group Project to create a functioning website |
1,2,3,4,5 |
40.00 |
n/a |
In-class test |
Practical Test |
5 |
20.00 |
n/a |
No Final Exam Assessment % |
Indicative Reassessment Requirement |
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Coursework Only This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination. |
ITB reserves the right to alter the nature and timings of assessment Indicative Module Workload & Resources
Indicative Workload: Part Time |
Frequency |
Indicative Average Weekly Learner Workload |
Every Week
| 30.00 |
Every Week
| 95.00 |
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Resources |
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Recommended Book Resources |
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- Dave Chaffey 2014, Digital Business and E-Commerce Management, 6/E Ed., Pearson
- Ken Laudon et al 2014, E-commerce 2014, Global Edition, 10/E Ed., Pearson
| Supplementary Book Resources |
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- Efraim Turban et al 2011, Electronic Commerce 2012 Global Edition, Pearson
- Efraim Turban et al 2010, Introduction to Electronic Commerce, Pearson
| Recommended Article/Paper Resources |
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- E-Service Journal
- Internet & Electronic Commerce Strategies
- Internet Research
- Information Technology & People
| Other Resources |
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- Internet:: W3Schools Online Web Tutorials
- Internet:: World Wide Web Consortium (W3C)
- Internet:: Internet Society (ISOC)
- Internet:: Revenue - Irish Tax and Customs,
Distance Sales in EU
- Internet:: European Union – Information technology
- Internet:: Internet Usage World Stats - Usage and
Population Statistics
- Internet:: Practical Ecommerce
- Internet:: Nielsen Norman GroupEvidence-Based User
Experience Research, Training, and
Consulting
- Internet:: Web Development and Design Tutorials,
Tips and Reviews
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Module Delivered in
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