Short Title:Modern Management
Full Title:Modern Management
Module Code:DMKT H1013
ECTS credits: 5
NFQ Level:6
Module Delivered in 2 programme(s)
Module Contributor:Tom Mulvey
Module Description:The module explores the macro and micro environments of organisations as a context for management before examining the key managerial functions as they relate to marketing: planning; organising; leadership & motivation; and control. The module aims to: 1. Enable learners to develop insight into the principles and practices underpinning the management of a modern business enterprise. 2. Provide learners with an in-depth knowledge of modern business environments and industries and understanding of the challenges and opportunities therein. 3. Develop learners' ability to analyse the macro and micro economic factors influencing the performance of modern organisations. A key aspect of the assessment of this module is the integration of the "Team Assignment" with the "Skills for Success in HE" year 1 semester 1 module.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Define the functions of modern management - planning, organising, leading/motivating and control - and describe the fundamental roles, skills and levels of management in modern organisations.
  2. Discuss the general business environment (internal and external) and describe the analytical tools used to evaluate a modern organisation’s challenges and opportunities.
  3. Explain the primary documents used for planning in a modern business such as brand plans, project plans, business plans and environmental analyses.
  4. Describe fundamental macro and micro economic concepts and their relevance for modern organisations.

Module Content & Assessment

Indicative Content
Introduction to Management
Management Functions, Skills, Roles and Levels; Managing in different areas of the organisation.
The Environments of Organisations
The General, Task and Internal Environment; The impact of Technological Trends on the Business Enterprise; Tools used in analysing the Business Environment; International Environment.
Macro-economic Fundamentals
Market failure; National Income analysis; Money and Banking; Inflation and unemployment.
Micro-economic Fundamentals
Nature of economic theory; Demand and Supply analysis; Elasticity; Factor Markets and Market Structures.
Planning (Brand, Project, Business, Marketing)
Organisational Goals and Plans; Components of Strategy; Using SWOT analysis to Formulate Plans; Types of Plans (Brand, Project, Business, Marketing); The Planning Process.
Basic Elements of Organising; Basic Forms of Organisation Design; Emerging Issues in Modern Organisation Design.
Leadership and Motivation
The Nature of Leadership; Leadership vs. Management; Approaches to Leadership; Styles of Leadership; Leadership Behaviours; Theories of Motivation.
The Nature of Control; Operations Control; Methods and Types of Control; Managing Control; The Control Process; Effective Control; Resistance to Control.
Indicative Assessment Breakdown%
Course Work Assessment %40.00%
Final Exam Assessment %60.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Reflective Journal Individual assignment using social networking tool/s to reflect on the learning experience. 1,3 20.00 n/a
Presentation Team assignment integrated with the "Skills for Success in HE" year 1 semester 1 module. 1,3 20.00 n/a
Final Exam Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam n/a 1,3,4 60.00 End-of-Semester
Indicative Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
Repeat Examination: 100% of overall marks Continuous Assessment: Continuous assessment will NOT carry forward from the year into the August repeats for a second sitting. NOTE: Students repeating a year will normally sit that year’s assessments from scratch. This is different to repeating a module in Aug.

ITB reserves the right to alter the nature and timings of assessment


Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Every Week 3.00
Every Week 1.00
Every Week 3.00
Recommended Book Resources
  • Tiernan, S.D. and Morley, M.J. 2013, Modern Management Theory and Practice for Students in Ireland, 4th edition or later Ed., Gill and MacMillan Dublin
  • Griffin, R.W. 2013, Management, 11th edition or later Ed., South-Western, Cengage USA
  • Turley, Maloney and O'Toole 2016, Principles of Economics: An Irish Textbook, 4th edition or later Ed., Gill and MacMillan Dublin
Supplementary Book Resources
  • Andrew Gillespie 2012, Business Economics, 1st edition or later Ed.
  • Joseph G. Nellis, David Parker 2006, Principles of Business Economics, 2nd edition or later Ed., Pearson
  • Debra Johnson and Colin Turner 2009, International business: Themes and Issues in the Modern Global Economy, Routledge New York
  • Daft, R. 2015, Management, 12th edition or later Ed., South-Western
  • Magretta, J. and Stone, N. 2013, What Management Is: How it Works and Why its Everyone's Business, 3rd edition or later Ed., Profile Books Limited London
Supplementary Article/Paper Resources
  • Dinh, J., Lord, R., Gardner, W., Meuser, J., Linden, R.C., and Hu, J. 2014, Leadership Theory and Research in the New Millenium: Current Theoretical Trends and Changing Perspectives, Leadership Quarterly, 25(1), pp.36
  • Muckerjee, D., Lahiri, S., Muckerjee, D. and Billing, T.K. 2012, Leading Virtual Teams: How do Social, Cognitive and, Behavioural Capabilities Matter?, Management Decision, 50(2), pp.27
  • Martin, G.S., Keating, M.A., Resick, C.J., Szabo, E., Kwan, H.K, and Peng, C. 2013, The Meaning of Leader Integrity: A Comparative Study Across Anglo, Asian, and Germanic Cultures., The Leadership Quarterly, 24(3), 445-4
  • Harvard Business Review
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
BN_BDMKT_8 Bachelor of Arts (Honours) in Digital Marketing 1 Mandatory
BN_BDMKT_7 Bachelor of Arts in Digital Marketing 1 Mandatory