Short Title:Entrepreneurship & Ent Develop
Full Title:Entrepreneurship & Enterprise Development
Module Code:HTSC H4023
ECTS credits: 5
NFQ Level:8
Module Delivered in 2 programme(s)
Module Contributor:Martin Murphy
Module Description:The module seeks to impart a comprehension of the role of enterprise development and entrepreneurship in the economy in general and in the horticulture sector in particular. The module will • Foster within the student a sense of innovation, initiative and creativity in commercial and enterprise environments. • Give students an entrepreneurial orientation both through the development of appropriate skills and the enhancement of their attitudes. • Provide this requisite knowledge in either simulated or practical situations or both. • Provide a practical platform for enterprise development. • Provide the student with a substantial knowledge of Entrepreneurs and Enterprises in Ireland and around the world.
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. Have a knowledge and appreciation of the following areas: • the concepts of building and cohesion; • the stages of enterprise development; • the difficulties and obstacles in enterprise development; • the level of commitment and motivation needed to establish an enterprise, • the level of support in Ireland for Enterprise start-ups.
  2. Put together a business plan from an idea or proposal
  3. Present business ideas to financiers, both state and private sector

Module Content & Assessment

Indicative Content
Introduction to Enterprise Development
• An introduction to enterprise and entrepreneurs, • Case studies of significant Irish entrepreneurs, high technology entrepreneurs in Ireland and abroad, the history of significant technology start-ups, examples and analyses of start-ups which did not succeed. • The psychological and sociological theories of Entrepreneurship. • The concept and role of corporate Intrapreneurs • Entrepreneurial Education methods
The skills behind Enterprise Development
• The principles of Team Building for an enterprise • Generation of Ideas • Writing a Feasibility Report for an Enterprise idea, its structure and possible and essential contents. • Market Research for small and medium sized enterprises • The process of writing a Business Plan, its suggested form and content. • Reviewing the business plan in the light of experience.
Starting an Enterprise and running it
• Financing a technology start-up; government agencies, semi-state bodies, venture capital • The Legal foundation of a new enterprise, its intellectual property rights and business structures. • Business operations in a new business venture; the components of a new enterprise. • Marketing the new product, service or idea. • Human Resource Management
Indicative Assessment Breakdown%
Course Work Assessment %50.00%
Final Exam Assessment %50.00%
No Course Work Assessment %
Final Exam Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination   50.00 End-of-Semester

ITB reserves the right to alter the nature and timings of assessment


Indicative Module Workload & Resources

Recommended Book Resources
  • Brian O'Kane,, Starting a Business in Ireland [ISBN: 978-1904887379]
  • Brian O'Kane, Ron Immink,, Starting a Business in Ireland Workbook [ISBN: 978-1904887355]
  • Thomas Cooney (Editor), Shane Hill (Editor), New Venture Creation in Ireland [ISBN: 978-1860762550]
  • Colm O'Gorman, James Cunningham,, Enterprise in Action [ISBN: 978-1904887171]
  • Andrew E. Burke,, Enterprise and the Irish Economy [ISBN: 978-1860760044]
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
BN_SHTSC_8 Bachelor of Science (Honours) in Horticulture [240 ECTS credits] 8 Elective
BN_SHTSC_B Bachelor of Science (Honours) in Horticulture [Add on 60 ECTS credits] 2 Elective