DMED H1021 - Visual Creativity

Short Title:Visual Creativity
Full Title:Visual Creativity
Module Code:DMED H1021
ECTS credits: 5
NFQ Level:6
Module Delivered in 2 programme(s)
Module Contributor:Margaret Kinsella
Module Description:This module introduces the learner to the theory and practice of visual language. It provides them with practical experience of producing a wide range of original imagery using mixed media and printing. Learners will explore visual ways of communication and stimulate creative thinking .
Learning Outcomes:
On successful completion of this module the learner will be able to
  1. List the elements and basic principles of design
  2. Experiment with a wide variety of mixed media
  3. Create visual compositions that organize and communicate information through the effective combination of visual elements
  4. Use traditional and digital media as appropriate to realise visual concepts
  5. Explore their own creative potential and understand how this potential can be encouraged and developed
  6. Explore innovation combining creative projects and digital technologies through guest lectures, exhibitions and case studies

Module Content & Assessment

Indicative Content
Elements of Design
Form (organic, geometric, line, dot, value, surface activity). Space (positive & negative; figure & ground relationships, active & passive, white space).
The colour wheel. Colour perception and emotions.
Composition and Image generation (drawing, painting, illustration, collage, printmaking, photography, mixed media). Image editing and Presentation techniques.
The creative process. Visual research & visual journals. Creativity and digital media. Relevant case studies from a broad range of the creative arts (modern art movements, architecture, photography, fashion, textiles, puppetry, animation, interior design, illustration, graphic design, comics, advertising, web design, the digital arts etc.).
Case studies, guest lecturers and visits to exhibitions
Indicative Assessment Breakdown%
Course Work Assessment %100.00%
Course Work Assessment %
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Independent and group practical work on this module will involve students conducting visual research through the collation, generation, examination, analysis and presentation of original imagery in traditional, mixed media and digital platforms. 3,4 100.00 n/a
No Final Exam Assessment %
Indicative Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

ITB reserves the right to alter the nature and timings of assessment


Indicative Module Workload & Resources

Indicative Workload: Full Time
Frequency Indicative Average Weekly Learner Workload
Once per semester 2.00
Once per semester 2.00
Every Week 45.00
Recommended Book Resources
  • Wilde, J. and Wilde R. 2000, Visual Literacy: A Conceptual Approach to Graphic Problem Solving, Watson-Guptill
  • Bergström, Bo. 2009, Essentials of Visual Communication, Laurence King Publishers
  • Lea, Derek 2009, Creative Photoshop: Digital Illustration and Art Techniques, Focal Press
  • Chen Design Associates 2006, Fingerprint: The Art of Using Handmade Elements in Graphic Design, How
  • Samara, Timothy 2007, Design Elements: A Graphic Style Manual, Rockport Publishers
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
BN_DDMED_8 Bachelor of Arts (Honours) in Creative Digital Media [240 ECTS credits] 1 Mandatory
BN_DDMED_7 Bachelor of Arts in Creative Digital Media [180 ECTS credits] 1 Mandatory